Good to Great: Why Some Companies Make the Leap... And Others Don't
Jim Collins
The best-selling Built to Last answered the question of what it takes to build an enduring, great company from the ground up. Good To Great answers an even more compelling question: can a good company become a great one and, if so, how?
Good To Great explores a whole new concept, backed by the rigorous research standards which gave Built to Last such an impact.
- Runs Smaller
- True To Size
- Runs Larger
The best-selling Built to Last answered the question of what it takes to build an enduring, great company from the ground up. Good To Great answers an even more compelling question: can a good company become a great one and, if so, how?
Good To Great explores a whole new concept, backed by the rigorous research standards which gave Built to Last such an impact.
The best-selling Built to Last answered the question of what it takes to build an enduring, great company from the ground up. Good To Great answers an even more compelling question: can a good company become a great one and, if so, how?
Good To Great explores a whole new concept, backed by the rigorous research standards which gave Built to Last such an impact.
