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If this is your first time on lskd.co, let us introduce ourselves...

What started in 2002 as a highschool nickname printed on some tees and sold at motorcross events, has grown into a global brand with a mission to inspire our community to be 1% Better Every Day.

We didn't go from dirt jumps in Logan to high-quality functional fitness apparel overnight, it's been a journey marked by an obsession with self-improvement.

Consider this your invitation to come on that journey with us.

Whatever growth looks like for you...

1% Better Every Day is where it begins.

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