Behind The Brand

2021 Wrap Up

2021 Wrap Up

Wait what?

January feels like YEARS ago…

Every month of 2021 has been absolutely stacked, now we're looking back with no idea how all these memories belong to just 1 year.

There’s been laughs, lessons, lockdowns, a new app, hardship, hair dye, hellos and goodbyes.

Here’s what went down: 


- The Birth of LSKD Run Club.
Every week we comitted to running or walking 5km as a team at the local park, even hooking up with @unfitrunclub for jog!


- We Began To Refine Our Values
In Feb we got pen to paper and started to figure out what we are all about as a team and what values we live by.


- Project Earth Initiative Launch
In march we gave our eco initiatives a name and outlined our mission to reduce our own impact on the environment.


- Broke Ground On The New LSKD HQ
Our new home in Logan, QLD includes a 3,000 square metre fulfilment centre, a fully equipped gym, retail store, open plan office and rooftop for events! Our fulfilment team moved in November 2021 and the rest of us will follow in the new year. Follow along with our journey on Instagram - @lskd.hq


- The LSKD App
We launched our first app in May 2021. If you haven't checked it out already download now for exclusive drops, discounts and cheeky insider tips.

- Fitstop x LSKD Collab
We worked with the Fitstop crew to develop a collection of activewear for their staff and members.


- #REPWITHPRIDE For Pride Month (Raised $5k)
We released our #REPWITHPRIDE collection, raising $5,000 AUD for Wear It Purple to continue supporting the LGBTQ+ community.

- Push Up Challenge (Raised $2k)
The team got stuck into June with the Push-Up Challenge 2021, shining a light on mental health with a statistic each day representing the number of push-ups you have to do. It's brutal but such a good cause. Check it out here.

- Our First Live Yoga Event
To hype the release of our Limitless Seamless tights (our first new tight design since the classic 'Rep'), the team put on a killer yoga event and invited a bunch of the community to give it a try.


- Launch of Limitless Seamless Activewear Range
Limitless Seamless is our first range of seamless activewear, and second addition to our activewear range after the 'Rep'.


- Launch of BASE Activewear
Quickly following our Limitless Seamless collection was BASE. Designed for ultimate performance with minimalistic design.

- Upparel x LSKD Recycle Initiative
We linked up with Upparel to provide our community with an environmentally responsible way to get rid of any of their old LSKD gear. Find out more here.


- First Event In The USA
We paired up with Carrie's Pilates Plus in West Hollywood to showcase our new Limitless Seamless range. Check it out here.

- The Bianca Orange Sweater
One of our superfans, Bianca, sent us a new colourway idea she had and wanted to see from us in one of our most popular sweaters. She had been such a legend interacting with us and the community we decided to go ahead and make it. Full story here.

- Launched Our 'All Stars' Loyalty Program
Earn rewards, exclusive offers, early access and more as you move through the ranks and flex your super fan status.


- Going Blonde For One Our Team Mates
One of our own was diagnosed with a serious illness this year so the team got together and went blonde to help raise funds for his treatment. The Go Fund Me is still open. Find out more here.

- Breast Cancer Awareness Drop (Raised $25k)
We created a custom Pink Collection for Breast Cancer Awareness Month and donated 5% of revenue to NBCF.

- Our First Billboard Campaign
Maybe you've seen it arouns the GC/Brisbane area? 1 Pair of Tights Sold Every 2 Minutes!

- Our CEO Won Young Entrepreneur Of The Year + Best In Design Awards For The Team
Up against stiff competition but bringing home the gold for the team.


- LSKD x Logan Martin Premiere (+Billboard)
Logan Martin joined up with the LSKD crew in July 2019 but it feels like a lifetime ago.We are so proud of what he’s achieved and it was about time we showed him.

- Black Friday Festival 2021
Surely you have heard a thing or two about the madness of our Black Friday Festival 2021?

- Hired 240 Staff For Our Peak Season
To prepare for our biggest sale ever we put the word out for a team of super-hereos to help out in our fulfilment centre and were lucky enough to get an overwhelming response of a killer group of absolute weapons.

- Launched Our Creator + Athlete Team
This was a big one. Our mission is to inspire you to chase the vibe, but we couldn't do that without a team of like mided legends. So we built out our Athlete & Creator teams with talented individuals across the globe.


- 311 Challenge Announcement
We wanted a platform to actively challenge and engage with our community so we built the LSKD 311. Launching Jan 1 2022. Find out more here.

Thank you to everyone that has followed our journey this year!

Our community drives our WHY and nothing will change that.

It’s our mission to inspire you to chase the vibe, but in 2021, you inspired us.